PT Primera Optima Sejahtera is a food commodity trading company from Indonesia. We aim to be a leading and trusted world-class company in fishery and agricultural products, serving both domestic and export markets. Our comprehensive business model spans from fishery and agricultural products sourcing, processing, and trading.

Vision

To be a world-class leader in the trade of premium-quality food commodities, recognized for excellence in fishery and agricultural products.

Mission

To deliver high-quality products across various sectors, consistently meeting and exceeding international standards.

To contribute to the sustainable development of Indonesia’s natural resources, fostering economic prosperity for local Communities, including farmers, fishermen, and artisans.

Our Value Chain

We are committed to utilizing sustainable, standardized, and quality-focused fishing and practices, ensuring that our products are responsibly sourced from Indonesia’s abundant natural resources.

Sourcing

We have established strong partnerships with local fishermen and farmers who are committed to sustainable practices. Our fish are harvested from the biodiverse waters of Eastern Indonesia, while our vanilla, cloves, and premium cassava flour are carefully sourced from the fertile regions of North Sulawesi, West Java, and Central Java. This approach ensures both environmental preservation and the delivery of high-quality products.

Trading

Our distribution network spans global markets, handling both wild-caught and farmed fish, along with premium agricultural products. With reliable logistics, we ensure timely deliveries and consistent quality, reinforcing our reputation as a trusted supplier in the fisheries and agriculture sectors.

Processing

Our international standard facilities in Gorontalo, North Sulawesi, and Maluku specialize in processing premium whole round fish, as well as products like fillets and steaks. Simultaneously, our facilities in North Sulawesi, Central Java, and West Java focus on refining agricultural product such as vanilla beans, cloves, and premium cassava flour, ensuring top-tier quality across all sectors.

Primera Value Proposition's

PT Primera Optima Sejahtera’s core values are centered around providing top-quality fishery and agricultural products that are sustainably sourced and processed in Indonesia, one of the world’s largest producers of high-quality fish and agricultural products.

Top
Quality

We offer premium fishery products and high-quality agricultural products, such as vanilla beans, premium cassava flour, and cloves. By controlling the entire value chain – from sourcing to processing and distribution – we guarantee that all our products meet international standards for quality and safety.

Sustainability Practices

Our commitment extends to both the sea and the land. We implement sustainable fishing techniques and promote responsible farming practices, ensuring the long-term viability of marine and agricultural ecosystems while supporting local fishermen and farmers.

Standardized Processing Facilities

Our processing facilities in North Sulawesi, Maluku, Gorontalo, East Java, Central Java, and West Java are equipped with standardized technology and strict quality controls. These standards ensure that our fish and agricultural products are processed to the highest quality, adhering to global certification standards.